Erin Sage Photography

ABOUT THE CLIENT

Erin Foushee is a talented photographer in Charleston, SC. Capturing and documenting the world around her has always been her passion. She photographs weddings, babies, couples, portraits, and so much more.

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ABOUT THE PROJECT

Erin's existing logo needed an update. It was too rigid, square and did not reflect her desires for the business. She wanted a cleanly designed, easy to read logo that reflected her modern/vintage look, with soft, romantic, old world touches.

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Though a calligraphic, hand drawn type for the company name and a rustic but modern supporting type, I began crafting the beginnings of the logo. After speaking with Erin, I suggested using the stage leaf as another descriptive element to further her branding. I drew the leaf and finessed the line quality to mimic the feeling of the brand. Choosing soft sage green, warm gray, and yellow/gold for the branding colors, I furthered the romantic, handmade feel she was seeking.

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See her complementary review HERE.​